Provigo, a grocery retailer and member of the Loblaw group, has launched its Guiding Stars program for consumers according to a press release. The Guiding Stars Program is an impartial nutrition navigation program that uses stars on store shelves to highlight nutritious food choices at a glance.
The program scores foods based on a patented scientific algorithm and a points system, based on vitamins, minerals, fibre, whole grains, omega-3s, saturated fat, trans fat, added sodium and added sugar, giving products a rating from zero to three stars. Three stars being the highest rating an item can receive.
The program is aimed to support Provigo costumers on their journey to living a healthier lifestyle. Guiding Stars has been launched in 107 stores.
Provigo is based in Quebec and consists of over 300 stores and franchises throughout the providence.
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Pura Vida Farms
Pura Vida is not just our name.
Pura Vida is a Costa Rican saying meaning “pure life” or basically, life is good!…
