Kingston & Associates Marketing is updating its name to Kingston Fresh as part of a brand-refreshment initiative. The company is also updating its website with a fresh, new look, according to a press release.
President Ken Nabal commented, “Our Company continues its aggressive expansion plans both domestically and internationally. Everyone will still know us simply as ‘Kingston,’ but the ‘Kingston Fresh’ moniker more accurately reflects the evolution of our business today and our programs moving forward. With the expansion of many new fresh product lines and the vertical integration throughout the Company, it was time for an update.”
David O. Kingston, noted, "For close to 40 years, our customers have known us as Kingston and Associates Marketing, or simply ‘Kingston.’ We are proud of our longevity and achievements which have long included our ‘Planting to Plate™' services. Simplifying to ‘Kingston Fresh’ is a more symbolic message of what the company truly represents to our customers.”
As the company continues integration of its core food businesses, including cold storage and transportation companies, Kingston will remain focused on refining its supply chain.
Congrats, Kingston, on your new look!
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