C.H. Robinson will showcase a new brand and packaging during this year’s Produce Marketing Association’s Fresh Summit Expo from October 18-20 in New Orleans. The new product offerings and innovative solutions are designed to drive fresh produce sales, according to a press release.
To unify its year-round tropical offerings, C.H. Robinson is debuting Happy Chameleon™, a global label that includes pineapples, mangos, and limes. The brand will feature bright and vibrant colors to evoke positive moods from consumers towards tropical produce.
“We wanted to convey a light, fresh, friendly, and fun feel to the brand,” said Drew Schwartzhoff, Director of Marketing-Sourcing. “Happy Chameleon™ was chosen as a bright and vibrant symbol whose colors change like the seasons. The stamped logo is contemporary with bright orange and green colors.”
Along with the introduction of this new brand, C.H. Robinson will feature new avocado packaging at the Green Giant® Fresh Booth #3225. The new pouch style bags hold three large Hass avocados and include an on-pack QR code used to give consumers easy mobile access to a variety of avocado recipes, storage, and usage tips.
Companies in this Story
C.H. Robinson
Founded in 1905, C.H. Robinson is a global provider of multimodal logistics services, fresh produce sourcing, and…
Happy Chameleon
C’mon get happy! Happy Chameleon is Robinson Fresh's proprietary, fun and friendly tropical label that is…
