The Hass Avocado Board (HAB) has unveiled Saborea Uno Hoy, its new Spanish-language mark and website to offer information to Hispanic consumers in the U.S. and encourage them to include fresh Hass avocados in their everyday meals.
The new mark visually invites consumers to enjoy the avocado’s unique and satisfying flavor by including the words “aguacates frescos,” and highlights some of the Hass avocado’s nutritional benefits – “naturalmente grasas buenas + sin cholesterol,” according to a press release. HAB’s first Spanish website, which can be found below, acts as a hub for Spanish-speaking health professionals and consumers, featuring nutritional and research information, tips, and a great variety of recipes all in one convenient place. Saborea Uno Hoy HAB also enlisted renowned nutritionist Malena Perdomo (MS, RD, CDE) as a spokesperson of Saborea Uno Hoy in order to provide Hispanic consumers with expert advice and more ideas on how to use and enjoy fresh Hass Avocados. Malena developed original recipes for the whole family, like Chicken, Black Beans, and Avocado Arepas with Avocado Dressing and Pear Baby Puree, all of which includes fresh Hass avocados.
“I’m delighted to be partnering with HAB in their effort to provide information to the Hispanic community in our own language,” says Perdomo. “The recipes I developed truly celebrate the richness of, and the culture behind, the avocado. For many Latinos – myself included – this rich ingredient reminds us of home, so it seemed only natural to create recipes that reflect our traditional foods.”
Be sure to check out HAB’s new website, Saborea Uno Hoy, today!
