Dole's 2014 "Peel the Love" Campaign Expansion


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Thu. November 14th, 2013 - by Christofer Oberst

<p> Dole’s “Peel the Love” campaign is making an even bigger splash in 2014 with more recipes, retailer partners, and tour stops designed to bring its eating-healthy-can-be-fun message to more of America. A full tour schedule is planned to be posted in the spring.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “Since everyone knows how healthy bananas are, the goal of Peel the Love was to reacquaint consumers and retailers with all the fun aspects of bananas and Dole’s other fruits and vegetables through compelling new recipes and free giveaways,” explained Bill Goldfield, communications director of Dole Fresh Fruit. “It’s clear from the response that Americans are ready to embrace their bananas and other fruits and vegetables in new ways – and, as the world’s top provider of fresh produce, we’re only too happy to oblige.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Last year, the Peel the Love food truck handed out 107,703 recipe samples made from more than 15,336 Dole bananas at 147 tour stops at supermarkets, special events, and other local venues, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Dole will also continue educating registered dieticians, supermarket nutritionists, food bloggers, and other influentials about the health, taste, and convenience advantages of bananas through media appearances, tastings, and educational summits.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Be sure to keep an eye out for Dole’s Peel the Love food truck next year!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.dole.com/PeelTheLove" target="_new"> Dole Peel the Love </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">