National Mango Board’s Mangover Campaign Nominated for PRWeek’s 2014 Product Brand Development Campaign of the Year

The National Mango Board’s Mangover campaign has been selected as one of the five finalists for PRWeek’s 2014 Product Brand Development Campaign of the Year, one of the public relations industry’s most prestigious honors. The award recognizes outstanding success in the ongoing development, repositioning, reinvigoration, or re-launch of an established consumer brand (either a product or a service) through the use of PR. The winner will be announced March 20, 2014 at the PRWeek Awards Gala in New York City.

---

---

---

The National Mango Board partnered with Clinton Kelly, celebrity makeover guru, for the Mangover campaign. The campaign encourages consumers to explore mangos as an easy way to add a pleasant, sweet surprise to everything from breakfast to a late-night snack, according to a press release. All finalists in the same category include:

---

---

---

• FleishmanHillard and National Mango Board: Mango Gets A Makeover

---

---

---

• Grey Activation and PR and Canon USA: Canon’s Project Imaginat10n Deepens Ties and Helps Retain Category Dominance

---

---

---

• Ketchum and 7-Eleven: Freshly Brewed 7-Election Wins the Vote

---

---

---

• Ketchum and Frito-Lay: Lay’s “Do Us A Flavor” Campaign

---

---

---

• Text100 and British Airways: British Airways: UnGrounded

---

---

---

Congratulations on this nomination and good luck, National Mango Board!

---

---

National Mango Board’s Mangover Campaign

---

---

PRWeek

---

---