Sunkist is kicking off a new promotion, “Peel Away the Pounds!” with NBC’s hit series “The Biggest Loser.” Teaming up with the show, the fresh and unique campaign will offer consumers a chance to win a trip to The Biggest Loser Resort.
The company is launching a national sweepstakes that will award one of two trips to The Biggest Loser Resort, an award-winning immersive weight loss program with locations in Chicago, Ivins, Utah, Malibu, Calif. and Niagara, N.Y.* The agreement between Sunkist and “The Biggest Loser” was licensed by NBCUniversal Television Consumer Products and Shine America, according to a press release.
“The beginning of a new year is the perfect time to commit to healthier choices,” said Sunkist Director of Retail Marketing Julie DeWolf. “Sunkist is excited to be joining forces with ‘The Biggest Loser’ this year to offer consumers motivation to live a healthier lifestyle and help curb the obesity epidemic in our country.”
The sweepstakes runs from January 10 through May 21, 2014 and will be promoted with specially marked Sunkist® lemon and grapefruit packaging featuring “The Biggest Loser” logo and information about the benefits of citrus. Consumers can enter the sweepstakes online through the link below: Peel Away the Pounds
Consumers can access information on healthy living and find a forum to connect with other like-minded individuals for support, motivation and ideas for living a healthier lifestyle.
The promotion is focused on Sunkist lemons and grapefruit, varieties known for their versatility and weight loss benefits.
Squeezing fresh lemon into your water adds flavor and Vitamin C, helping you stay hydrated and healthy. By replacing high calorie drinks with lemon water, you’ll be cutting back the number of calories you consume which can aid weight loss. As a result, Sunkist has branded lemon water The Ultimate Diet Drink®. In addition, grapefruit is a nutrient-packed superfood, providing antioxidants, vitamins and minerals that promote heart health, healthy skin and may reduce the risk of certain cancers.
“The Biggest Loser” airs Tuesdays on NBC (8 pm ET).
Good luck to all, on the upcoming sweepstakes!
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Sunkist®
Sunkist is an agricultural cooperative entirely owned by and operated for the California and Arizona citrus growers who…
