How did fresh produce fare in 2013? Total fruit dollars were up 7.6% in the last year, pound sales increased 4.3% and tangerines have been on an impressive growth curve. All regions saw an increase, with the Northeast region leading fruit sales growth with +7.1% over the previous year. The report, formed by IRI/FreshLook Marketing and Gruszka Consulting, considers information for fresh fruit and vegetable sales within the United States.
Average price per pound for fruits in the total US has increased 3.2%, with all US regions seeing an increase in price.
Total vegetable dollars are up 8.5% and pound sales increased 3.1%. Lettuce shows strong growth and is up 11.3% this year. Potato led in pound sales, with a flat trend. The Northeast region leads all US regions in vegetable dollar sales, increasing 6.8% from the previous year.
Average price per pound for vegetables in the total US has increased 5.2%, with all US regions seeing an increase in price.
FreshLook Marketing
IRI
