The Idaho Advertising Federation presented I.E. Productions with a 1st Award in the Magazine Category for a campaign of print ads the company produced for Klondike Brands™ potatoes. I.E. Productions is a strategic marketing firm located in Idaho Falls, Idaho that specializes in the development and implementation of custom marketing tools, according to a press release.
Potandon Marketing Manager Barbara Keckler was the creative force behind the campaign. The series of ads are collectively titled “A New Twist” and featured an innovative new potato recipe based on two classic potato dishes, Baked Potatoes and Scalloped Potatoes. Recent research shows that younger consumers are looking to update their parent’s recipes with new presentations and flavor profiles to traditional dishes. In response to the trends, Potandon has added new flavors and a unique look to these recipes.
Potandon Produce’s winning partnership with IE Productions goes back several years, with an award in 2013 for Potandon’s cookbook, The Culinary Guide to Klondike Potatoes, and in 2012 for its innovative Green Giant® Fresh Social and Sustainability ad campaign.Klondike Brands
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Potandon Produce
Potandon Produce leads North America as a marketer with unmatched supplies and quality of fresh potatoes and onions. Our…
