<p>Loblaw Companies is continuing to grow its ‘fresh’ initiatives with plans to expand its "fresh" foods portfolio through assortment, merchandising and sourcing in efforts to drive customer traffic, according to CTV News.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Loblaw is bringing a new addition to its supermarkets: fresh juice bars. The company reported that 100 of its supermarkets in Ontario, Atlantic Canada and Quebec will have these new juice stations beginning in the spring. The fruit bars will offer more than 30 different menu options and aligns with Loblaw’s fresh food push. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The new juice bar element will also be a cost-effective way for it to use fruit from its markets, said Loblaw president Vicente Trius in an earnings conference call Thursday. The fresh category growth which is most prominent in produce, generates higher margins than other food categories. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Loblaw Companies is also bringing its Joe Fresh clothing line overseas in key growth markets like the Middle East and North Africa. The rollout includes the addition of upwards of 141 new Joe Fresh stores in 23 countries, including South Korea and eastern Europe over the next four years.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"This is representative of what has been a long-standing belief on our part that there is an international level of opportunity for the Joe Fresh brand," said Galen G. Weston, the company's executive chairman.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Congrats Loblaw, on your growing presence in all aspects of ‘fresh’.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.ctvnews.ca/business/loblaw-goes-global-with-joe-fresh-to-open-up-to-141-new-stores-worldwide-1.1696312#ixzz2tzCxQumW" target="_new">CTV News</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
