Tanimura & Antle’s new Artisan Sweet Broccoli is already gearing up to be the next hot item on produce shelves, and it was far and away one of the most unique items I got to see at the Fresh Produce & Floral Council Convention in Pleasanton, California.
One of its biggest and most unique qualities is its taste. While most sweet broccoli items are known to be a cross between broccoli and Chinese kale, Tanimura & Antle’s Artisan Sweet Broccoli is a very tender broccoli-only variety that tastes like the perfect blend of broccoli and asparagus, Commodity Manager Janelle Seebeck tells AndNowUKnow. “Because it is so sweet, it is delicious grilled, steamed, stir-fried, and even raw,” she adds.
Secondly, it was interesting to see the way the item was presented. Again, while most sweet broccoli tends to be bunched together, the open top sleeve helps to differentiate it from other products on the shelf while presenting something eye-catching as well.
“Tanimura & Antle’s Artisan Sweet Broccoli is a great item to have in your produce department as it breaks up the monotony of the regular broccoli bunch or crown display,” Seebeck tells us.
Since it’s still a newer item, retailers are advised to show photographs of the prepared products, present cooking demonstrations, or serve samples to teach consumers about its health benefits and versatility. In particular, the Artisan Sweet Broccoli item is a nutritious crucifer high in Vitamin A and C.
Tanimura & Antle’s Artisan Sweet Broccoli is available year round from Salinas and Huron, California and Yuma, Arizona in the following sizes: 18 x ½ lb. Bunch, 18 x ½ lb. Bunch Iceless, and 18 x 1 ct. Sleeve.
Whether you grill it, steam it, or stir it, this looks like it’s going to be an exciting item to see on store shelves!
