<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;"> Los Alamitos, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">12.19.12</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Frieda's is offering a new and improved Promotional Planning Calendar that is key for creating produce marketing promotions and managing the specialty produce category in 2013. Terri Mouton, Director of Marketing, joins AndNowUKnow to discuss the new format and the benefits for retailers.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The calendar has received an exciting redesign with a new poster format that includes a chart of best sellers by specialty produce category showing the availability of each item month by month. The items presents in-depth month-by-month ideas for promotions based on holidays, observances and related events.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> As specialty produce can be a frustrating category to manage, Frieda's has listened to what its best clients told them they would like to see. The company then implemented their clients ideas. The tool will help retailers create meaningful and exciting promotions that differentiate them from their competition.</p><hr class="legacyRuler"><hr class="invisible minimal-padding">
