<p>PMA is debuting a new look this week, in response to member feedback and as part of its new strategic plan implementation. The association has unveiled a redesigned website that presents a fresh new design, completely new structure, a fully functioning search feature and mobile-ready access, according to a press release. <a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.pma.com" target="_new" class="btn"> Click here to check out PMA’s redesigned website.</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>PMA is also Prescribing a new treatment option for your fresh produce supply chain needs...<b>Don’t miss out on the video below.</b> <iframe width="480" height="315" src="//www.youtube.com/embed/aNA9rMbJrJY" frameborder="0" allowfullscreen></iframe><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“Over the past several years, we’ve made a conscious effort to share the wealth of industry resources the association offers in addition to all our conventions, shows and meetings,” said Bryan Silbermann, PMA CEO. “One of the challenges we had is providing members with a fully functioning and easy-to-use ‘one-stop-shop’ where they can access those resources. Our members told us they needed a global information hub that’s intuitive and engaging—and we’re responding to those needs through this complete rebuilding of pma.com.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The revamp is part of PMA’s ongoing efforts to bring a complete portfolio of value to members of the fresh produce and floral industries.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Silbermann added that PMA members have asked for:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">• <B>Improved search functionality.</b> Locating various pieces of value is made easier with the enhanced search engine.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">• <B>Connections to related content.</b> The new website is smart, and as web users have come to expect the site now serves up related articles and information to members exploring topics on anything from global trade, to food safety to retail.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">• <B>Mobile design.</b> Members said they needed mobile access to retrieve information in the field, so the new website includes responsive design, making it easy to navigate on any mobile device.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">• <B>Spanish translation.</b> Our members across the globe are in need of easy access to information, so the new pma.com will have much of its content translated into Spanish. Information in Chinese and Portuguese will also roll out as the information on the website continues to grow.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The website will also house a collection of new information, including three new consumer trend reports from the Hartman Research Group. Outlook on the Millennial Consumer 2014 is available on the website now, and members can expect to have two additional reports from Hartman this summer - Organic and Natural as well as Digital Lives. These reports provide critical insights into consumer behaviors driving fresh fruit and vegetable sales. In addition, members can also expect to see more information sharing on the site with the integration of blogs, social media and third-party news.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We’re here to support the needs of our members by connecting them to experts, ideas, trends and talent,” said Silbermann. “We know produce and floral companies are focused on building consumer demand for the products they grow, ship and sell, and as the industry’s marketing association, we’re committed to providing resources that help reach that goal.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Congratulations PMA, on your ongoing efforts to address the needs of the industry. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.pma.com" target="_new"> PMA New Site </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
