<p>SweeTango is introducing the “Sweet Spot,” a retail campaign that <B>launches in August</b> and coincides with SweeTango apples hitting the market. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><iframe src="//player.vimeo.com/video/46309837" width="480" height="281" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Known as a<B> cross between the Honeycrisp and Zestar! varieties</b>, this unique apple is steadily growing in popularity. “Customers across the country have told us they’ll never go back to other apples after trying SweeTango,” says Tim Byrne, Executive Director of Next Big Thing, the growers’ cooperative that produces SweeTango. “The Sweet Spot campaign lets them lead the way for their friends and family to discover this world-class apple.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/sweettango_body_060414_sweet_spot.jpg" alt="images 060314" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The campaign engages consumers both in-store and online by using digital social channels and in-store signage. The <B>highlight of the campaign</b> is the “Spot the SweeTango” interactive map on SweeTango.com that will allow customers to see where others have found the apples. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The goal is to get customers who find SweeTango apples in a store to tweet, text or post on Instagram using the hashtag #SweeTangoSpot. Everyone who shares the retail location and hashtag is automatically <B>entered to win a year’s supply of apples</b>, branded merchandise, goodies and more, according to a press release.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Last year’s crop <B>sold out in only 60 days</b>, so be on the lookout this August.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.sweetango.com" target="_new"> SweeTango </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
