KINGSVILLE, ON - Mastronardi’s newest SUNSET® product Y.E.L.O. Youth Energy Life Om™ took this year’s Best New Vegetable award at United Fresh in Chicago.
“We’re honored to receive the Best New Vegetable Award for Y.E.L.O.™,” said CEO Paul Mastronardi. “We knew from the start that Y.E.L.O.™ had incredible color, flavor, and quality, and this award certainly validates that.”
Since its debut at 2013 PMA Fresh Summit, Y.E.L.O. has become known as A Taste of Sunshine™, bringing bright color and flavor to consumers across North America. In the video below, SUNSET® Girl, Milla Mastronardi, gives you an inside look at these new tomatoes and Mastronardi’s Top Seal Packaging. Check it out!
“Mastronardi Produce has been leading the greenhouse industry for 60 years and has certainly become known for their flavor and quality,” said John Toner, Vice President of United Fresh. “I’d like to congratulate them for leading innovation within the industry and introducing such a great new vegetable product to consumers everywhere.”
Paul Mastronardi continued, “Y.E.L.O.™ comes from the same greenhouse as Campari® brand cocktail tomatoes, so consumers know it’s a product they’ll love. With such a bright, unique color and nearly 50% more Vitamin C than other red tomatoes, Y.E.L.O.™ has definitely become a foodie and family classic.”
Y.E.L.O.™ brand cocktail tomatoes are currently sold in SUNSET® top seal clamshells as well as Campari® combo packs, offering consumers two bright colors in one package.
Congratulations on the award, Mastronardi!
