BROOKFIELD, WI - Sendik's is growing again with the annoucement of a new Food Market grocery store at the Corners of Brookfield shopping center in south-eastern Wisconsin. The news of this latest location, which is expected to open in 2016, comes just months after the annoucement of a new store opening in Hartland, Wisconsin, a story which AndNowUKnow covered in a previous article.
“We are very pleased to partner with Sendik’s, which is hands down, our best-in-class local grocer,” said 
Katie Falvey, Director of Real Estate for Marcus Corp and lead developer for the project. “The Balistreri family has done an amazing job of building a local chain that is known for its fresh, high-quality food and specialty items, as well as its outstanding customer service. The new Sendik’s Food Market is a perfect fit with the high standard being set by the unique design and the popular retailers and restaurants at The Corners.”
Ted Balistreri, co-owner of Sendik's, echoed this optimism about the new location: “The Corners is an ideal location to serve the Waukesha County community...and is sure to become a premier retail destination in southeastern Wisconsin."
Sendik's has become a leader in the Wisconsin retail industry because of its focus on product quality as well as presentation. Shoppers at Sendik's push carts full of fresh produce over carpeted floors and past display islands each featuring an individual produce category in order to best highlight the product.
As highlighted in a press release, Sendik's is also notable for the pride it takes in the relationships it has with its growers as well as the proud history behind these farms. The Balistreri family makes a point of sharing this relationship directly with their customers. Sendik's doesn't just market its grapes as 'grapes', just as its sweet potatoes aren't just labeled 'sweet potatoes.' Instead shoppers at Sendik's load up their carts with Castle Rock Reds and Bako Sweets. They know where their food comes from.
With the Brookfield opening, Sendik's will have 13 Food Market stores operating out of Wisconsin and with shoppers always coming for more, they're certainly a retailer to watch.
