SEATTLE, WA - The California Walnut Board and the California Walnut Commission have annouced the appointment of the public relations firm Edelman as their new public relations and social agency of record. The new hiring will go into effect as of September 1st, 2014 and all parties are excited about the possibilities this partnership offers.
“The strength of the Edelman network coupled with the team’s creativity and ability to understand our industry showed they could help us expand our presence across the country,” said Dennis A. Balint, Executive Director of the California Walnut Board and CEO of the California Walnut Commission. “We’re excited about what we can do together to raise awareness of California walnuts.”
Richard Edelman, President and CEO of Edelman, seconded this sentiment. “We are ecstatic to add California Walnuts to our growing portfolio of food and beverage clients,” he said. “We couldn’t be more excited to deliver our spirit of public engagement at a time when the market demands healthier, tastier options for everyone.”
Together Edelman, the California Walnut Board, and the California Walnut Commission will be launching an integrated communications campaign over the coming months centered around the great taste, nutritional profile, and culinary versatility of walnuts. According to a press release, the campaign will encompass a variety of topics, ranging from consumer PR, to health professional engagement, to social media counsel, community management, and management counsel and support issues.
Congratulations on the new partnership Edelman!
