OAK BROOK, IL - McDonald's and Sun Pacific, the maker of the iconic Cutie oranges, are entering the final stages of an agreement which would makes Cuties the latest fresh addition to McDonald's line of Happy Meal lunches.
Earlier this year AndNowUKnow covered how McDonald's was testing Cuties in its restaurants in Austin, Texas.
That test campaign must have been a hit because the Bakersfield Californian reports that McDonald's is now intending to roll out Cuties in Happy Meals nationwide from November through March.
"I think it's great on so many levels," said Julie Lucido, CEO and Art Director of Marketing Plus. "The Cuties people have to be excited."
When McDonald's introduced apple slices into its Happy Meals in 2012, it sold 850 million bags, according to the Californian. While neither McDonald's or Sun Pacific have released numbers on what a Cuties partnership could mean for sales, the sheer brand awareness and market share of McDonald's could mean big things for Sun Pacific's future profits.
In addition, the Bakersfield Californian shared that a McDonald's partnership could raise the possibility of an expansion for Sun Pacific's growing operations, making Cuties a year-round offering for consumers.
Customers will also have the option of buying a Cutie a-la-carte as an additon to any McDonald's meal.
It's good to see McDonald's offering its customers more fresh selections. A Cutie and burger sound like a fine match to me.
