UNITED STATES - The produce industry is braving the cold to help create a world without ALS by taking the #IceBucketChallenge. We caught wind of the challenge as it began making its way through the produce industry from Tonya Antle, Principal of Tanimura & Antle, who called out a few industry friends of her own…And it doesn’t stop there. The challenge is on as we expect to hear from more companies challenging our fresh produce peers and making donations for the cause.
Check out the videos below!
If you want to challenge someone in the industry, click here to send us your video!
Tonya Antle, Principal of Tanimura & Antle:
Karen Caplan, Frieda's President and CEO:
TJ Murphy, Baldor's Owner and CEO:
Michael Muzyk, Baldor's President:
Peppe Bonfiglio, Mastronardi's Key Account Manager:
The ALS Association reports that as of August 22nd, they have received $53.3 million in donations compared to the $2.2 million they received in the same time period last year. Joining existing donors, 1.1 million new donors have also contributed.
The ALS Association’s mission includes providing care services to assist people with ALS and their families and a global research program focused on the discovery of treatments and eventually a cure for the disease.
Stay tuned for more produce industry video challenges next week. Thank you to those that have donated and we're looking forward to more videos!
