MCFARLAND, CA and YAKIMA, WA - Sunlight International and Pink Lady America are bringing Pretty Lady® Grapes and Pink Lady® Brand Apples together this holiday season in order to cook up Dulcich Baby Grape-Apple Mini Skillets. This holiday promotional recipe highlights the “Dutch Baby” concept for breakfast in a dish that is sure to bring consumers coming back to the produce aisle over and over throughout the season.
“I’ll never forget the day I saw a story in the produce press featuring Pretty Lady Grapes,” said Alan Taylor, Marketing Director, Pink Lady America LLC, in Yakima, Washington. “I knew instantly these two great products with similar names would someday find a way to work together, and it would be tasty.”
“We couldn’t be more excited to bring these two premium products together, and in such a delicious way!” agreed Nick Dulcich, President of Sunlight International. “The consumer and retailer feedback on our Pretty Lady for the Holidays program has been fantastic the last two years, and now combined with Pink Lady® Apples, there’ll even be more to love!”
The companies share that the timing for this promotion couldn't be better. Pink Lady®'s season reaches prime form from late November through early December just as Pretty Lady® for the Holidays arrives in grocery stores, featuring Premium California Table Grapes grown by Dulcich & Sons.
“Timing is perfect!” Alan shared. “The Pink Lady season is just starting to ramp up and Pretty Lady for the Holidays with its eye-catching packaging is holding a major position in supermarket produce departments.”
Nick and Alan hint that there are already plans in place for more promotions for next year. The two companies are currently discussing the possibility of combining the two products in a retail display program. Sunlight International has a wealth of experience in this department, having been recognized industry wide for its innovation and success in produce promotion.
“It all started with our Harvest Hobgoblin point-of-sale materials created over five years ago," Nick said. "Today our family of programs also includes Pretty Lady for the Summer, the Incredible Grape Patch, Pretty Lady for the Holidays, and the latest introduction of Pretty Lady Green Emerald, based on our patented grape variety just introduced this fall. Customers love them! And we look forward to a fresh program with the Pink Lady® brand next year.”
Congratulations on coming together for this exciting holiday promotion, Sunlight International and Pink Lady America. I'm hungry already!
