Limoneira Launches "Unleash the Natural Power of Lemons" Campaign for 2015


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Mon. January 12th, 2015 - by Jordan Okumura-Wright

SANTA PAULA, CA - Limoneira is partnering together with some of the world's leading nutritionists this January to launch the company's popular “Unleash the Natural Power of Lemons” campaign for 2015. As one of the healthiest products on the market, lemons have plenty to offer health conscious consumers and Limoneira will be working throughout the new year to help its retail partners communicate these benefits.

John Chamberlain, Director of Marketing, Limoneira

“After the holidays, everyone is working hard to get back in shape," shared Director of Marketing John Chamberlain. "Lemons are one of the healthiest items you can consume. Limoneira has partnered with leaders in nutrition that offer great suggestions on how to leader healthier lives."

What makes lemons so special? Among many health benefits, Limoneira explains how lemons can help balance the alkalinity of our bodies.

Some of the nutritionists Limoneira will be working with include:

  • Bethany Duffield, Lima
  • Christine Palumbo, Chicago
  • Corinne Dobbas, San Francisco
  • Jocelyn Black, Toronto
  • Megan Roosevelt, Portland
  • Minsoo Go, Seoul
  • Dr. Roger Adams, Dallas/Houston
  • Susan Dopart, Los Angeles
  • Vilasi Venkatachalam, New York

Going forward, Limoneira will be sharing helpful nutrition tips with consumers through Facebook, Twitter, Pinterest and Instagram in order to encourage them to incorporate more lemons into their daily routine. In-store displays and signage are also available for all of Limoneira's retail partners in order to help them get the most out of this exciting campaign.

Great work on this project, Limoneira!

Limoneira