TAMPA, FL - Food banks around America will have a little more to smile about this coming year. IFCO is joining the Growing Forward™ with Feeding America® campaign, a year-round cause marketing campaign focus on helping to end hunger in America.
The campaign launched at the beginning of 2015, and primarily uses donations of fresh fruits and vegetables to stock local Feeding America food banks nationwide. IFCO supports food banks around the world through donations of reusable plastic containers (RPCs) and financial support.
As part of the new partnership, IFCO will donate 10,000 RPCs this year to various Feeding America member food banks. These donations provide food banks with the necessary tools to sustain a consistent, safe supply of fresh produce while ensuring that the fruits and vegetables distributed among the Feeding America network are received in the best quality possible, according to a press release.
“IFCO is heavily involved with food banks around the world, donating RPCs to help protect the fresh foods donated by our supplier partners and others. We currently donate RPCs on the local level in North America, but the Growing Forward campaign offers our company an opportunity to focus and expand our efforts,” said Daniel Walsh, President of IFCO North America.
The partnership will be announced at this month’s annual IFCO function in Southern California. Melissa McDill, Campaign Coordinator for Growing Forward, will be in attendance to speak more on the cause. McDill says, “IFCO is a leader in our industry and we’re excited to be working together in the fight against hunger.”
For more information on the Growing Forward™ with Feeding America® campaign, including how to get involved, please visit the trade-focused site, as well as the new consumer-facing site.
