WATSONVILLE, CA - California Giant Berry Farms distributed its first industry-focused newsletter as part of its progressive plans in technological communications.
Trade Buzz hit the email accounts of the company's buying community this week, providing them with pertinent inside information like crop details, merchandising resources, current promotional offerings and other influencers.
“We know our customer’s time is valuable, so we have developed a piece that is concise, informational and timely,” Anthony Gallino, Vice President of Sales for California Giant, said in a press release. “We will limit frequency so we are not just adding to email clutter, but focus on providing relevant information our customers can use in planning their promotional and sales activity.”
The company has been distributing a similar newsletter with a consumer base, but this is the next step they have been working towards through those years of gaining followers and accurate communication methods. According to the release, "An industry-focused piece is the next step in providing a valuable tool to communicate with trade partners.”
The company is also going under a complete website rebuild, focusing on improved communications and content for anyone visiting by providing detailed analytics on daily activities and other relevant information.
