ORLANDO, FL - This year’s mango volume has seen shipments of more than 4 million boxes weekly; an 18 percent increase compared to the largest week in 2014, and the National Mango Board (NMB) is encouraging retailers and suppliers to act quickly to move more mangos.
"This is a great opportunity for retailers to build their mango business and be champions for their mango partners,” stated Rachel Muñoz, NMB. “This historic mango season comes just in time for the summer months when customers are most excited about mangos."
Offering mangos by the case may be a way to pump up mango sales and increasing product movement, as well as setting up secondary mango displays in the front of the store or front of the produce department. The NMB recommends using point of sale materials (POS) to teach shoppers about mangos, including how to cut, how to judge ripeness, and provide exciting recipe ideas. For free POS materials from the NMB, check out its website here.
According to a press release, volumes are expected to remain steady through Q2 of 2015, so there’s still time to jump on this great opportunity. Mexican mango imports are expected to be 3 percent higher than 2013, which was a record-breaking year for Mexican mango import volume.
As we’ve previously reported, Empacadoras de Mango de Exportación (EMEX), the organization that represents Mexico’s mango export packing facilities, forecasts approximately 36 million boxes of mangos will be imported during the Q2 2015.
