ROSEMONT, IL - Following up the recent appointment of Pietro Satriano as President and CEO, US Foods has named Steve Guberman as Chief Merchandising Officer, effective immediately.
For over 30 years, Guberman has played an integral role in the industry. He first joined US Foods in 1991 and accumulated experience in roles ranging from sales, procurement, marketing, national accounts, and category management. He later became the President of the US Foods Houston Division in 2006.
Satriano complimented Guberman on his wealth of industry experience, noting that he is well positioned for success.
“Steve brings a unique customer-oriented perspective to his role, as he began his career in restaurant management,” Satriano said in a press release. “His leadership as well as his passion for excellent customer service and innovation will undoubtedly help us to fully realize the potential of our Food. Food People. Easy. strategy.”
Since January 2012, Guberman held the role of Senior Vice President, Merchandising, and Marketing Operations. He was responsible for the deployment and adoption of a range of merchandising and marketing strategies, according to a press release.
“I am very pleased and excited to take on this role as we launch this next phase of US Foods as an even stronger force in the foodservice industry,” said Guberman. “I’ve had the chance to meet and talk with our customers and I know they count on US Foods to provide innovative products and services that help their businesses succeed. I’m grateful to work with such a talented team and am looking forward to building on the foundation of innovation that helps our customers win.”
Satriano and Guberman’s executive appointments come on the heels of recent reports of the company’s new “Just Taking Off” campaign, which presents a unified, consumer-centric strategy. The campaign includes new technology enhancements, intuitive business solutions, and pushes US Foods’ Food Fanatics program to change the way the industry experiences food and business consultation.