WENATCHEE, WA - With the pear season at an early peak, Stemilt is already showing retailers promotable volumes in late August for its Bartlett, Starkrimson, and more varieties.
Stemilt's Communications Manager Briana Shales joined me for a short interview on how retailers can capitalize on this early pear season. Listen to our interview above, or keep reading for some snippets of our interview below.
"We want retailers to know to get going early for pear promotions especially for the Bartlett and Starkrimson varieties," Brianna says. "It's coming early, it's coming fast, but they'll be better off if they get going with the rest."
Marketed under its Rushing Rivers label, this tells consumers that these pears are grown in the Cascade Mountain Range of Washington's fertile soil. Stemilt says these areas are known throughout the world as some of the best pears available.
Stemilt is merchandising these pears with display bins, to cartons, recipes, and signage that retailers can use to tell the story of Rushing Rivers.
