MISSION, TX - The second annual Viva Fresh Expo registration is now open, and you may want to register while you can.
Slated for March 31 through April 2 of next year, the second annual Viva Fresh Expo will take place at San Antonio, Texas’ JW Marriott Hill Country Hotel & Spa.
The host of the Viva Fresh Expo TIPA (Texas International Produce Association) is looking forward to a show that tops last year's success, according to President & CEO Bret Erickson.
“Last year’s Viva Fresh Expo proved to be an overwhelming success, with triple-digit retail and foodservice buyer attendance, standing room only meeting rooms, and a busy convention hall,” Erickson said in a press release. “The numbers were impressive, but the feedback from attendees was extremely positive, highlighting the importance of this region and a well-executed show focused on quality produce.”
Themed the “Gateway to the Americas,” this show is the successor to a sold out debut that took place last spring in Austin, Texas.
So if you wish to exhibit or sponsor the event, you’re encouraged to do so earlier rather than later.
“Connecting with suppliers is key to our success, and the Viva Fresh Expo brings all of Texas and Mexico to us,” Hugh Topper, Group Vice President for H-E-B, said, according to the release. “It’s the best of both worlds—a regional expo that stretches international boundaries.”
The event highlights produce grown in Texas, as well as the neighboring Southwest States and Mexico, with a focus on networking and quality education.
“Being the first to introduce virtual field tours was exciting – we were able to bring the farm to the comfort of a hotel conference room,” Dante Galeazzi of Crescent Fruit & Vegetables, said. “We maximized the time and education opportunity for all attendees creating a real-time dialogue and interactive experience that we are excited to continue.”
And this newest event promises more big ideas and big flavors, including:
- Chef-inspired events and receptions highlighting the health and flavor of Southwestern U.S. and Mexico-grown produce.
- Creating a positive networking environment to bring buyers and sellers together.
- Quality education with a luxurious backdrop from San Antonio Hill Country’s JW Marriott
If you were at the 2015 Expo, you know you don’t want to miss this one. If you weren’t, now is your chance!
Registration for retail and foodservice buyers is free and a travel stipend is provided. Buyers, attendees, exhibitors, and sponsors may all register online at www.vivafreshexpo.com, as well as review additional information.
