FRESNO, CA – Culinary Competitions International (CCI) is paving its way into China with the opening of four new offices.
With new locations in Shanghai, Beijing, Guangzhou, and Hong Kong, this agricultural marketing company is confident it can continue meeting the export or import demands of its client-base.
Peter DeYoung, CEO of CCI, said he was very excited about this international expansion, noting that having offices in these specific regions can act as a “home base” for the company’s clients in their main target markets.
“We now have a greater presence in these target export markets, which opens doors often closed to U.S. exporters,” said DeYoung. “Our team in China is comprised of agriculture marketing experts and highly trained PR specialists.”
CCI’s target focus is helping its clients increasing overall exports and delivering key messages in-market with international marketing promotions. While culinary competitions comprise only one area of specialty, marketing strategies include but are not limited to foodservice promotions, coordinating trade relations, recipe contests, culinary and baking competitions, and the planning and execution of high profile marketing and PR events, according to a press release.
“Expanding internationally has made a big difference in helping us grow with our clients,” said Marilyn Cowley, Vice President of Marketing. “We are very excited for the future. We plan on opening more offices around the world to meet similar client needs.”
CCI is confident that with China being one of the lead export markets for U.S. agriculture, this expansion will serve as a huge benefit to its clients.
