FOWLER, CA – Bee Sweet Citrus has done it again.
The family-owned company has donated yet another $50,000 to the Breast Cancer Research Foundation (BCRF) for the second consecutive year, raising a total of $100,000.
Since 2014, Bee Sweet has joined the BCRF in its mission to promote breast cancer awareness via product packaging and social media in addition to the financial contribution.
Currently, only the company’s Sweetheart Mandarin bags carry the BCRF’s logo, but Bee Sweet intends to expand the program to include all of is mandarin varieties. Mandarins are expected to be available to consumers the first week of November.
“It is an honor and a privilege to help BCRF raise funds for breast cancer research,” said Jim Marderosian, Bee Sweet’s President. “We’re eager to see how their continued efforts benefit those affected by this disease.”
Since its foundation in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, survivorship, and metastasis.
“The support Bee Sweet Citrus provides, both through their donation and awareness efforts, is an incredible contribution,” said Myra Biblowit, President and CEO of BCRF. “They amplify our message by bringing it to people all over the country, supporting our mission to end breast cancer.”
Bee Sweet’s Director of Communications, Monique Bienvenue, said that the company aims to act as an educational platform for breast cancer prevention and treatment. Utilizing social media platforms has been a huge part of driving this effort.
Bee Sweet plans on continuing to work with the BCRF in the future.
