ATLANTA, GA – Sunkist is gearing up for an exciting showing at PMA Fresh Summit this year with the first of this year’s seasonal citrus crop, as well as a host of tasty citrus dishes and cocktails.
Sunkist Smiles®, seedless, easy-to-peel California mandarins, are one of the most highly anticipated varieties to be showcased at Sunkist’s booth.
Julie DeWolf, Sunkist’s Director of Retail Marketing, said that the easy-peel category is incredibly important in produce departments this time of year.
“Highlighting the convenience and kid-friendly attributes of mandarins to consumers at store level can help retailers build excitement and sales of this popular variety,” she said. “Sunkist offers a variety of highly customizable point-of-sale materials to help convey this messaging and educate consumers about what makes mandarins, and all seasonal citrus, so special.”
Sunkist will also be showing this year’s crop of Meyer lemons at the show, along with other specialty lemons including Seedless and Zebra™. To learn more about Meyer lemons and how to drive sales of these newer varieties, check out our previous story by clicking here.
For retailers looking to take advantage of Lunar New Year promotions, Sunkist will offer the first of this year’s Navel orange crop, along with its 2016 “Year of the Monkey” Lunar New Year carton and 10-pound Navel cartons. Sunkist pummelos are also now in season and can be used in conjunction with Sunkist’s educational display unit to teach consumers how to best enjoy this unique specialty citrus variety.
Sunkist is also ramping up production of organic citrus varieties, including lemons and Navel oranges. This season, Sunkist will introduce organic Minneola tangelos.
Joan Wickham, Manager, Advertising and Public Relations, said she was excited to meet with trade and showcase the company’s current marketing initiatives along with fresh varieties that are growing in consumer demand.
“PMA Fresh Summit comes at an exciting time for us at Sunkist, because the show aligns perfectly with the beginning of our citrus season,” she said.
Chef Jill Davie will sample the latest citrus recipes, such as Orange Bowls with Chicken, Noodles and Peanut Sauce, and Basil Shrimp Cakes with Sunkist® Lemonaise Sauce and Cucumber Slaw.
Lemon-infused water will be served in the morning, along with a Sunkist Spiked Southern Patio-Cooler tea-based punch in the afternoon, recipe courtesy of Kathy Casey Liquid Kitchen®.
To see all this and more, visit Sunkist’s booth #2247 at PMA Fresh Summit 2015 in Atlanta, GA or check out the cooperative’s new website below!
