Red Sun Farms Launches Instagram Campaign, #HealthyPlateChallenge


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Thu. January 14th, 2016 - by Jessica Donnel

KINGSVILLE, ON - Red Sun Farms has released a new consumer contest that capitalizes on the tried and true, “New Year, New You” mantra. The company’s new Instagram campaign, the #HealthyPlateChallenge, asks people to snap a picture of their healthiest plates, and upload them to the popular social media outlet.

Sabrina Pokomandy, Marketing & Public Relations Manager, Red Sun Farms

“We continue to take an active and engaging approach with our online communities,” Red Sun’s Marketing & Public Relations Manager, Sabrina Pokomandy tells me. “Our contests, promotions and online incentives, encourage further engagement within our fans and retail partners. Our #HealthyPlateChallenge is just one more way to connect with them and one more step of increasing the consumption of produce in North America.”

Red Sun Farms

The steps for the initiative are simple:

  1. Make a healthy plate (lots of veggies a must)
  2. Snap a pic of your healthy plate
  3. Share it on Instagram with #HealthyPlateChallenge and tag @ShopRedSun

In return for consumer’s veggie consuming diligence, Red Sun is offering the coveted “Healthy Eating Starter Kit.” The pack features a Red Sun Farms healthy produce pack, a subscription to online cooking classes, a one-month custom registered dietitian-approved meal plan, and a Red Sun Farms water bottle—all making it a snap to keep up with those renewed healthy lifestyle resolutions.

The #HealthyPlateChallenge officially begins today, Friday, 1/15/16, and ends on Friday, 2/19/16, at 11:59 p.m. ET, with winner being notified via Instagram. There is no limit to the number of entries, and consumers can even get one bonus entry by follow @ShopRedSun on Instagram.

For more information on the campaign, visit Red Sun Farms new dedicated landing page at redsunfarms.com/healthy-plate-challenge.

Red Sun Farms