Viva Fresh Announces Inaugural 5K Run and 1-Mile Wellness Walk


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Mon. January 18th, 2016 - by Christofer Oberst

MISSION, TX – The highly-anticipated Viva Fresh Produce Expo is just around the corner, and two new crowd-drawing events have been announced – the first annual 5K Run and 1-Mile Wellness Walk.

Starting at 7:00 am on Saturday, April 2, attendees will have an opportunity to breathe in the fresh air of the Texas Hill Country just outside the doors of the JW Marriott and participate in these active lifestyle events, which are sponsored by DMA Solutions and hosted by Bound Outdoors.

JW Marriott Hill County Resort in San Antonio, Texas

There will be a course for the runners and a separate course for those who prefer to walk. The schedule of events is as follows:

  • 6:50am: Arrive at race course starting point
  • 7:10am: Stretching exercise led by course guides and course overview provided
  • 7:20am: Run and walk begin
  • 8:20am: Run and walk races include

Jimmy Bassetti, President, J&D Produce“Our goal was to create more activities and events in keeping with our mission of promoting healthier lifestyles by increasing the consumption of fruits and vegetables,” said Jimmy Bassetti, President of J&D Produce and Chairman of the Viva Fresh Expo steering committee.

Bret Erickson, President and CEO, Texas International Produce AssociationBret Erickson, President and CEO of the Texas International Produce Association, said, “This will be a fun event that’s free for all attendees and exhibitors to enjoy the surrounding nature of the San Antonio hill country. The course follows level ground mixed with gentle hills that winds around the resort in a beautiful, springtime setting.”

The event will wrap up at 8:20 am allowing enough time for participants to get back in time to attend the Keynote session, according to a press release. Dr. Drew Ramsey will be speaking on the power of brain food, and the Healthy Living Award recipient will be announced during this session. The session will start at 9:00 am and the expo hall will open at 11:00 am – 4:00 pm on Saturday, April 2.

This year's Viva Fresh Produce Expo location, the JW Marriott Hill County Resort in San Antonio, Texas

For more information and to register for the Viva Fresh 5K Run and Wellness Walk Event, click here.

Viva Fresh Produce Expo