WATSONVILLE, CA - Welcome to What’s in Store.
When it comes to Driscoll’s commitment to its fresh, delicious, and beautiful berries, you may be surprised to hear it all starts with the company’s dedicated research and development teams. It takes many years of field trails and flavor tests to develop the company’s proprietary varieties, and Driscoll’s is always looking for new and better ways to ensure its berries are as fresh as possible at point of purchase.
Starting in late 2014, Driscoll’s has been joining together its Marketing, Quality Assurance and Supply Chain departments to begin what its calling its Consumer Delight pilot project, aiming to understand the 2 key drivers behind pleasing berry consumers—the berry’s age and temperature.
Through collaborations with both HarvestMark and Locus Traxx, Driscoll’s goal for the pilot is to measure the age of a product upon arrival at the customer’s distribution center, at point-of-purchase in store, as well as track the temperature of the fruit during shipments.
Driscoll’s is now reviewing measurements with select retailers who have a goal of improving cold chain management, Distribution Centers, in-store best practices, and Optimizing store orders.
Using what it has learned from the Consumer Delight pilot, the company expects to streamline implementation of projects like these with the help of participating retailers. Driscoll’s will continue to look for ways to improve the cold chain to ensure consumers receive only the finest berries!
Thank you for watching What’s in Store.
