LOS ANGELES, CA - Wonderful Pistachios is again looking at the trends and lining up its marketing tactics, this time incorporating perhaps the most infamous nut-lover in current film: Ice Age’s buck-toothed, early-generation squirrel, Scrat.
The character skittered into the hearts of millennials and their kids with his obsession for a stray acorn, and now he is sorrowfully deterred from Wonderful Pistachios for consumers to enjoy “for the shell of it.”
To see the commercial, which debuted during The Bachelor last week via early morning, prime, syndication, and cable, watch he video below.
While we’re not exactly sure if it’s the devastation of losing the pistachio, or fear of getting struck by lightning, the character’s desire for the nut is palpable.
The 15 second spot is the latest in the company’s trendy Get Crackin’ campaign, which recently released a commercial featuring popular emojis with green-hearted eyes for the product.
Wonderful Pistachio’s commercial is aptly timed with the coming addition to the Ice Age series, Ice Age: Collision Course from 20th Century Fox, starring the crazy rodent and his beloved companions, hitting theaters this coming July.
