HOLLYWOOD, FL - There was much to see and take in on the floor of SEPC, and among the valuable conversations and networking, Chelan Fresh’s Director of Marketing Mack Riggan took the time to walk us through the company’s latest packaging strategy: it’s new pouch bags.
“We’re finding that the better we communicate with customers, we can convert them from shoppers to buyers that much better,” Mac tells me as he explains the different ways Chelan is conveying messages on the bag without being overwhelming. “So we’re very excited about how this will help us at retail.”
Used to package the company’s Anjou Pears, Organic Bosc, and Honeycrisps, Chelan’s new pouch bag communicates all of the following in a clear message:
- The weight of the bag
- The name of the fruit
- A taste meter
- The origin of the product
- Hints of how to use the product
All this is conveyed while still leaving plenty of space for the consumer to see exactly what they are purchasing, pulling off what Mac aptly describes and a “high-end look” that is still user friendly.
To see our full interview, watch the brief video above.
