LOS ANGELES, CA - 4Earth Farms has launched a new organic retail line, with a spin on over sealed tray packaging.
With technology available only in Europe, the company announced that the newly-launched organic line is being sealed in unique laminated material made of recycled paper and anti-fogging clear poly film, finished with a die cut window in the shape of its branded leaf pattern.
“We discovered this beautiful film product while attending the Fruit Logistica Show in Berlin, and to our knowledge we are the only company using it with fresh produce,” said 4Earth’s Vice President of Sales and Marketing, Mark Munger, according to a press release. “The rich graphics and hand feel of the paper finish film are the perfect complement for our 4Earth Farms brand. It looks great on the shelf, and the technologies we are using also provide remarkable shelf-life. This is packaging truly worthy of its contents.”
That contents, the company announced, includes these five products for the initial launch of the 4Earth Organics Label:
- Organic Brussels Sprouts
- Organic Green Beans
- Organic Sugar Snap Peas
- Organic Broccoli Florets
- Organic Broccoli, Cauliflower, and Baby Carrots Vegetable Medley
The Vegetable Medley is available ranging from 8 to 12 oz units, 4Earth said.
As for the company’s elected method of packaging, Munger commented, “Because they fit in standard display racks or stand up vertically by themselves, we see our retail partners being very successful displaying them as a family on the shelf. They will not only provide a guaranteed ring but they will add another set of profitable SKUs to our retail organic offering.”
We will continue to follow the strategic growth of 4Earth Farms and other produce companies as they continue to make innovative moves in organics, sustainability, and beyond.
