WASHINGTON, DC - From its beginnings a graduate thesis for Georgetown University, BlueCart is now a full-functioning ordering platform between suppliers and buyers for the fresh produce industry, and the best part is, it’s free.
As BlueCart Co-Founder Konstantin Zvereff recently told me, the service was born from a need to fix the broken communications channel between suppliers and their buyers.
“We essentially said, let’s develop a white label solution for every single supplier in the industry, regardless of if they are large or small,” Konstantin says, as we talk about the drive behind his and business partner Jagmohan Bansal’s operations. “We want to enable buyers and sellers to communicate through it, and enable sellers to manage and control their own infrastructure.”
Konstantin and his team are more focused on an integrated industry where all placed and received orders are organized in one app, for all involved parties.
“It doesn’t seem groundbreaking to us, but when you talk to a supplier there’s not a singular produce app that’s tailored to the sales rep. So we’re providing new sales opportunities, while increasing efficiency as well,” Konstantin says.
But the benefits go even further, as Konstantin continues to explain. Suppliers using the app have reported leaner inventories, less wasted produce and perishables, and increased reaction times.
But perhaps one of the most interesting aspects of BlueCart, is that it is completely free software. After spending three years working with farmers in rural Africa, Konstantin witnessed first-hand the use of technology as a barrier between small and large suppliers.
This experience found Konstantin wanting to impact the U.S. markets with opportunity. “Technology has to be a tool to enable the market,” asserts Konstantin. “Not to prevent people from entering it. Everyone should have access to that.”
BlueCart develops its services purely from user feedback, and pointedly stays away from spreadsheet buying or price comparisons. The app can be downloaded for iOS, Android, or desktop, and is able to function offline and remotely.
Konstantin said that users of the app only have more integration and sales opportunities to look forward to as the company surges forward, such as a mass messaging feature that would allow for suppliers to send out notifications and potential sales offers to every buyer.
“Features like this let the platform cater to the buyers needs through a centralized platform, whether it’s getting that repeat business, or offloading product,” finishes Konstantin.
Learn more about BlueCart and its suite of supplier-focused softwares here, and keep turning to AndNowUKnow as we report on innovative technology within the industry.
