INDIANAPOLIS, IN - In an effort to boost fresh produce consumption and reach consumers, Kroger’s Central Division has announced a partnership with The Produce Mom®, launching July 10, 2016.
“The Produce Mom offers a brand and social media personality that is relatable and accessible to Kroger shoppers,” John Elliott, Public Affairs Manager for Kroger Central Division, commented in a press release. “We look forward to combining her message with Kroger’s industry-leading produce quality and variety. Kroger and The Produce Mom share a desire to not only increase consumption of healthy produce, but increase consumer awareness about the nutritional value of produce and help customers try new produce options.”
The partnership will include:
- In-store signage
- Digital and social media marketing campaigns
- Internal communications
- Community relations
All Krogers Central Division produce departments will display The Produce Mom’s monthly calendar The Produce Challenge™, which has been featured in medias like The Huffington Post and Oprah.com, and encourages consumers to shop the entire department.
Lori Taylor, Owner of The Produce Mom, will appear on Kroger’s internal broadcast station KTV, according to the release, to offer insights for both industry and consumers, with in-store events to be hosted in select stores throughout the year.
“The Produce Mom is extremely happy to expand our brand programs and broaden our influence with Kroger,” Taylor said. “My entire adult life I have been a Kroger shopper. Like all brands in The Produce Mom Family, there is authentic knowledge and passion at the core of this partnership. Our goal is to drive sales of produce at Kroger and attract shoppers through in-store education and digital communication strategies.”
The Produce Mom’s network and partners, including the Department of Education and student leadership group Family, Career and Community Leaders of America, will support in-store events, which will be open to the public and broadcast on social media.
As more and more retailers look to join the push for more fresh produce consumption, AndNowUKnow will continue to report new partnerships and strategies to achieve that goal.
