BANCROFT, WI - RPE, Inc. is looking to inspire consumers to capture quality moments with family, with Tasteful Selections™ holding a spot in those moments, with the launch of its #RescuedMoments campaign.
“The campaign focuses on promoting Tasteful Selections’ unique attributes including quick cook times, fantastic flavors, and consistent quality in every bag,” RPE stated in a press release, adding that retailers will be displaying Tasteful Selections bins with #RescuedMoments recipe tear pads at point of sale.
Launching now and running through September, #RescuedMoments will run both online and in-store, with select markets featuring “taste ambassadors” to engage with shoppers. At these stations, consumers will be able to receive:
- Product information
- Coupons
- Recipe cards
Digitally, 12 upcoming recipe, tip, and kitchen hack videos will be hosted on Tasteful Selection’s #RescuedMoments page here, acting as a resource for weekly meal planning and inspiration from food bloggers to create those family moments in the kitchen.
Last, but not least, RPE added that Tasteful Selections will offer a sweepstakes to top off the campaign, with a grand prize winner taking home a gift card for a kitchen makeover, as well as several giveaways available on social media.
According to the company, kitchen cookware will also be awarded to two additional winners to continue to rescue moments.
The campaign will span the U.S., reach consumers through online and mobile advertisements.
You can find out more details about this campaign to promote making potatoes a key part of family moments, as well as recipes, locations in more than 10,000 retails stores across the nation, and more, by visiting Tasteful Selections’ website here.
