SAN FRANCISCO, CA - As consumers flood store shelves with back-to-school purchases and holiday themed plans, Fresh Solutions Network is increasing retail potato sales with three seasonal Side Delights® promotions.
“The carefree days of summer are just a memory now. Autumn brings with it a return to routine, and the start of the holiday season,” said Kathleen Triou, President and CEO of Fresh Solutions Network. “That’s why our autumn promotions feature quick to cook, tasty, creative, crowd pleaser potato recipe ideas.”
Fresh Solutions Network stated in a press release that its Side Delights® promotional theme for September, “Dinner in 23 Minutes,” was cultivated to fit into the shorter time needed by consumers to make tasty and healthy choices for busy families.
October’s Halloween parties can get that extra shocking boost they deserve with the Side Delights® promotional series of “So Good… It’s Scary!” This promotion’s merchandising and point-of-purchase signage offers consumers a QR code recipe to make the fun potato skins recipe “Zombie Skins.” The company stated that as 68 percent of Americans plan to engage in the holiday, with one third counting on a Halloween party, this recipe can round out any celebration.
Thanksgiving is the spotlight of November’s Side Delights® campaign, placing mashed potatoes in the center of the table. The “Mash It Like You Mean It!” promotion will offer several QR Code recipes to appeal to the traditionalist, diplomat, hedonist, procrastinator, and health nut in every home.
The monthly themed merchandisers and point-of-purchase signs were designed specifically to attract shoppers, fit tasty and healthy potato options into every busy family’s schedule, and increase ring at the register, in addition to boosting the potato segment as a whole.
As the industry prepares for consumer-driven autumn purchases, AndNowUKnow will have the latest in innovative campaigns and promotional announcements.
