WATSONVILLE, CA – As the seasons continue to shift, the raspberry segment remains on the rise. As Cindy Jewell, Vice President of Marketing at California Giant, recently told me, the company is matching consumer demand and a strong season with quality products and plans for the future.
“We have had a very mild and cool summer which has helped all berry types in timing, providing for a nice and long, even season,” Cindy tells me of the company’s crop coming out of Watsonville, CA. “There have not been a lot of drastic peaks and valleys in how the plants are producing fruit.”
Cindy says that California Giant is seeing excellent quality and size of raspberries, with delicious and large-sized fruit keeping the segment in high demand. California Giant expects to be packing raspberries for the next couple of months.
“We are not seeing a dip in demand or pricing since our volume is lower than some other companies that may be producing a higher volume of berries,” Cindy continues of the current market’s state.
Demand for raspberries will remain strong both domestically and internationally as consumers continue to demand and purchase berries. Cindy says that the company plans to match the rising demand by focusing on the future.
“Our volume is consistent this year, but we are expanding for the 2017 season due to this year’s positive results on quality and flavor,” continues Cindy.
California Giant further maximizes consumer interest by having longer availability of quality products to keep berries in the cart beyond just the summer months. Cindy says the company will continue to offer consumers fun and new ways to use raspberries as long as its taste selections remain excellent.
As raspberries and berries continue to garner consumer demand, stay with AndNowUKnow for continued coverage on the market.
