PELION, SC - WP Rawl’s Nature's Greens® brand is expanding just in time for PMA Fresh Summit. The company has lifted the veil on a new product line, Seasoned Sautés™.
"As a company, our goal is to stay on top of trends. When I first read about plant-based proteins I was immediately inspired to create a meal replacement that did not require an animal protein at the center of our plates," Ashley Rawl, Vice President of Sales, Marketing, and Product Development, said on the launch, according to a release. "In addition to the great health benefits, these plant-based protein kits will bring a lot flavor to your table."
As Ashley explained, Seasoned Sautés™ are a line of innovative hot meal entrée items, packed with plant protein while offering convenience, nutrition, and excellent taste.
The meal solution kits are available in 16 oz bags, with three flavor profiles:
- Asian
- Fiesta
- Sweet Garden
Available in packaging that showcases the fresh product, WP Rawl explained that months of product development went into perfecting the Seasoned Sautés™, a solution for the on-the-go consumer that is looking for a nutrient, time-saving option for their families.
The company teamed up with research and development experts, testing a variety of taste and nutrition profiles before then holding several focus groups. WP Rawls noted that the groups were made up of diverse participants from its target market audiences as it looked to learn more about their reactions to the new items.
Seasoned Sautés™ include all ingredients in a single bag, touting as many as 32 grams of protein and less than 7 grams of fat per package. You can see the latest addition to WP Rawl’s offerings at PMA Fresh Summit in Orlando, FL. They will be on display at booth #2255, and launch in retail stores this November.
