NEW KENSINGTON, PA – Continuing to add further innovations to produce and herb labels, Yerecic Label is unleashing a new label construction duo to cause further “pop” in the produce aisle with the FlagTag! label.
“FlagTag! allows retailers and growers to add dimension to produce clamshells to attract attention,” explaned Yerecic Label's President, Art Yerecic. “Most importantly, FlagTag! may help increase your sales by inspiring impulsive purchases.”
The FlagTag! label offers two options for promotions or products to distinguish themselves on the store shelves and create impulsive purchases, according to a press release. The FlagTag! label can drop down on the shelf, or raise to stand-up and grab attention at the point of purchase.
“Our best ideas and innovations come from our customers,” said Yerecic Label Marketing Manager Kristin Yerecic. “This customer was looking for a label that would stick up from their product sleeve and catch shoppers’ attention while walking through the produce department.”
The FlagTag! label looks to fulfill a diversity of needs for the industry, from providing consumers with dinner inspirations on the label, or highlighting low-price promotions for an included product.
The company stated that its newest product is already getting rave reviews for the product, which the industry first saw a peek of at the Southern Innovations Bright Ideas Platform in Williamsburg, VA.
“Adding a finished recipe tag to our potted living herbs has helped drive impulse purchases,” said North Shore Living Herbs director of marketing Micki Dirtzu. “Having the recipe on the back gives consumer's confidence in successfully cooking with fresh herbs when making the transition from dried to fresh.”
Learn more about the opportunities Yerecic Label’s newest product provides at PMA Fresh Summit, booth #1477.
