ROCHESTER, NY – Owing to their exceptional standing, the 2017 Harris Poll Reputation Quotient® (RQ) study has ranked Amazon, Wegmans Food Markets, and Publix Super Markets as the top names in corporate reputation among the county's 100 most visible companies.
From the 100 most prominent companies selected, over 20,000 participants were asked to rate companies’ reputations on 20 attributes and six key dimensions: social responsibility, emotional appeal, products and services, vision and leadership, financial performance, and workplace environment.
Wegmans, the family-owned supermarket chain, was ranked by reputation alongside 99 other companies. The company landed squarely between Amazon at number one, and edged out Publix in third. Other grocers like Costco, Kroger, and Whole Foods cracked the top 35.
“This only happens because our 47,000 employees are committed to helping our customers and giving their best every day,” said President Colleen Wegman, according to a press release. “We are so proud and grateful to our people for earning our customers’ trust.”
Companies received a range of scores from excellent to critical. Amazon, Wegmans, Publix, and 14 other companies received excellent scores; conversely, 12 companies received critical to poor scores.
The study was conducted from November 29 to December 16, 2016, preceded by a preliminary nominating process in which participants were asked, unaided, to name companies that stand out in terms of visibility and corporate reputation.
“The way we treat one another matters,” noted Wegman. “There are five values that guide us: caring, high standards, make a difference, respect, empowerment.”
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