VALENCIA, CA - Sunkist Growers is shaking up its program for the 2017-2018 citrus season, introducing Sunkist Delite™ California mandarins with doubled volumes over last year's program. Shipping in early November, Sunkist’s mandarin program now leverages the Delite name, dubbed the original California mandarin brand, and created by the first family to grow and market Murcott mandarins in California.
“Our family began growing mandarins because the variety offers so much for consumers – convenience, nutrition, and of course sweet, delicious flavor,” said Heather Mulholland, a fourth generation citrus grower in Orange Cove, California. “California has an ideal climate for growing citrus, and we take pride in the quality we are able to achieve in our groves. Sunkist Delite mandarins will offer consumers everywhere a fresh taste of California.”
At Sunkist, Director of Communications Joan Wickham explained that this brand is an evolution of the company’s mandarin program based on current consumer trends, adding, “This season marked an opportunity to take a new approach that emphasizes quality and authenticity—inherent attributes of the Sunkist and Delite brands that drive consumer purchasing behaviors today.”
According to a press release, Sunkist is prepared to offer a wide array of customizable marketing tools and materials to help retailers maximize the effectiveness of this new program.
“We’re excited to reveal new point of sale materials that reflect the quality of our mandarins, and look forward to promoting them in stores with our wide array of vehicles to drive trial and build awareness among consumers,” said Director of Retail Marketing Julie DeWolf. “The robust programming will include sampling, couponing efforts, secondary display bins, and direct mail that will reach a broad audience.”
Sunkist shared that those interested in learning more about Sunkist Delite mandarins can contact the company’s sales team at [email protected], and keep your eyes out for the Delite name starting early November!
