INDIANAPOLIS, IN – Fresh produce advocates The Produce Moms™ today announced a 500 percent increase in the company’s network after adopting the ActiveCampaign, a leader in intelligence-driven marketing and sales automation. In an effort to help others improve their marketing, The Produce Moms shared the success of the ActiveCampaign in a customer spotlight video.
“The growth we’ve had this year through our marketing communications has been instrumental thanks to ActiveCampaign and their dedicated team members who have supported The Produce Moms,” said Lori Taylor, CEO of The Produce Moms, in a press release. “We’re continuing to grow our strategic approach to provide each of our audiences with the content that matters most to them.”
With the goal of effectively reaching families who are looking for healthy options, The Produce Moms leads with the mindset of “marketing on a mission,” and by switching to ActiveCampaign, The Produce Moms fulfilled that goal by drawing customers to the right content and messages based on each audience’s preferences.
“The Produce Moms is a great example of how marketing automation can benefit a small business,” said Edward Angstadt, Vice President of Marketing at ActiveCampaign. “By effectively distributing the right content to the right audience, Lori and her team have been able to grow their network and customer base using the educational materials they were already creating.”
To learn more about how The Produce Moms is using ActiveCampaign, check out the details here. For more produce industry news like this, keep checking back with AndNowUKnow.
