EL SEGUNDO, CA – Fresh-focused meal kit provider Chef’d announced a new executive hire aimed at strengthening the burgeoning company’s marketing efforts. The company has hired Jemie Sae Koo as its new Vice President of Marketing.
In her new role, Chef’d noted in a press release, Sae Koo will be responsible for developing and implementing marketing strategies that reinforce the value of Chef'd in the market. She will work to further position the company to empower customers to cook like their favorite chefs, eliminate food waste, and reduce grocery costs—while growing Chef’d as a premium brand.
“We're thrilled to have Jemie come on board to help us make an impact on what is slated to become a multi-billion-dollar industry within the next year,” noted CEO Kyle Ransford. “Chef'd is at the center of that trend. We understand the growing need for meal kits, created via recipes from world-renowned chefs and culinary influencers, that anyone can cook at their leisure. Jemie brings an entrepreneurial, business-first approach to marketing programs. At the heart of our business, we are driven to fully understand the needs of our customers and surpass their expectations.”
Sae Koo brings more than 15 years of digital and marketing experience to her new role—including considerable experience with developing digital-first stories for Millennial and Gen Z audiences for Fortune 500 companies. According to Chef’d, Sae Koo is adept at digitally-driven customer engagement, experience creation, driving demand, business development, sales strategies, partnerships, and influencer marketing—and has led initiatives and successfully developed viral campaigns for several global brands, including Amazon, Disney, H&M, Intel, Nestle, Coca-Cola, Salesforce, Toyota, Taco Bell, and YouTube.
Sae Koo also serves on the Executive Board of the American Heart Association. She holds a Bachelor of Arts in Sociology, International Studies, and minor in Business Management from the University of California, Irvine.
This news follows a round of fundraising this August; the company raised $35.2 million with investments from Smithfield Foods, Campbell Soup, and Fresh Direct.
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