SAN FRANCISCO, CA – Fresh fruits and veggies are gaining ground with consumers as healthy-eating trends grow. But how can produce aisles entice the most time-strapped, organic-seeking, and health-conscious consumers—consumers who need healthy food with grab-and-go, shelf-stable convenience? Jamba Organic Fruit Snacks are an option for produce aisles looking to drive impulse sales and capitalize on the popularity and health halo of the ever-popular Jamba brand.
I reached out to Don Stanners, Co-Founder, President, and CEO of RedHawk Food Group, to learn more about these shelf-stable snacks, the company’s branding and partnership with Jamba Juice Company, and the value proposition of adding Jamba Organic Fruit Snacks to the produce department’s lineup.
“The wonderful aspect of the Jamba Organic Fruit Snacks audience is that it is very broad ranging from children to seniors,” noted Don. “The most common characteristic is that our consumers are looking for delicious and healthy foods. They lead active lifestyles and are seeking better-for-you foods for themselves, their families, and friends.”
Available in flavors including strawberry, raspberry-blueberry, mango-pineapple, and blueberry-acai and in .63 and 1.5 ounce pack sizes, Jamba Organic Fruit Snacks offer consumers a low-calorie snack with health benefits and natural ingredients sure to appeal to produce shoppers. And with the .63 ounce package available in a multi-pack and 1.5 ounce pouches suitable for pegs, bins, and open trays, these Jamba snacks are a versatile and attractive way to drive impulse purchases and capitalize on the grab-and-go snacking trend.
“The vibrant packaging, high-impact displays, and the well-respected Jamba brand and nutrition information jump out to our customers,” Don said. “We are also very active providing demos and sampling that attracts new and loyal customers.”
Unlike most fruit snacks, Don told me, Jamba Fruit Snacks start with pureed organic apples as their first ingredient. And while other snacks use non-organic corn syrups, sugars, or tapioca syrup as a base, Jamba Fruit Snacks start with healthy fruit—with organic flavors like strawberry, blueberry, mango, pineapple, raspberry, and acai added to the mix. And these fruit snacks also include organic vegetable extracts from carrots, broccoli, strawberries, tomatoes, beets, spinach, shitake mushrooms, blueberries, cherries, oranges, apple, and cranberries that provide the excellent source of 12 vitamins.
“Most of the competitive products are made similar to gummy candies with some fruit juice added. We elected to be more pure, simple, and better-for-you!” added Don, who also noted that Jamba Fruit Snacks are entirely organic and a great complement to the health-conscious products shoppers look for in the produce department.
“Organics represent purity, healthier, and better-for-you ingredients, but we wanted to go way beyond being only organic,” said Don. “That is why we developed fruit snacks that are delicious, USDA certified organic, non-GMO, gluten-free, made in a peanut-free environment and are an excellent source of 12 vitamins in addition to being organic. The certification process has developed nicely over the years and it is both rigorous and thorough which is important to make sure that the ingredients and processes used in making the snacks meets or exceeds the requirements of the certification agencies.”
To learn more about this healthy, on-trend product line, ideal for cross-merchandising in the produce aisle, visit https://www.jambafruitsnacks.com.
