MONTEREY, CA - To stay ahead in our fast-paced industry, many professionals turn to educational opportunities to guide their next steps with ingenuity. Organic Produce Summit is assisting in these pursuits for knowledge. In a recent press release, the organization announced the panelists set to take the stage for its Session 2 of its Educational Sessions, which is set for this coming July 11-12 in Monterey, California.
OPS 2018’s Educational Sessions show professionals the ropes on how to get coverage for organic produce, what the media is looking for in the organic produce community, and how to communicate the benefits the industry has to offer. To accomplish this, the organization is turning to members of the media to gain insight into consumers’ receipt of news and information in regards to the organic produce industry.
"We’re very excited about this panel and feel fortunate to have these three panelists. We wanted to do something that gave OPS attendees an overview of how the media is treating and covering fresh produce," Matt Seeley, CEO for Organic Produce Network, told me. "We have Anahad, a reporter from the world’s leading newspaper, The New York Times, providing insight from the print side. We have someone from the traditional media and television side with our second panelist, Laura. And then we have Ryan from Natural Grocers, who works as the Social Media Marketing Director and provides a digital perspective. We’ve touched on the three major ways that people obtain their information and news with these speakers."
The moderator will be Ashley Koff, a Registered Dietician, who will be navigating the panelist line-up that shines with the following accomplishments:
- Anahad O’Connor: Consumer Health Reporter for The New York Times
- Laura Evans: Emmy Award-Winning Journalist
- Ryan Amirault: Social Media Marketing Director for Natural Grocer
How will these speakers impact industry leaders’ media-moves in the future, and how will the companies’ next steps relay into sales? AndNowUKnow will continue to report with the fresh produce industry latest.
