SALINAS, CA - Half the battle of getting information to the public is getting it to them through engaging, beautiful design. For Moxxy Marketing, this is a piece of cake. The company recently won an eminent American Graphic Design Award from Graphic Design USA (GDUSA) for its work on the 2016 Monterey County (CA) Crop Report. This is GDUSA’s 54th annual celebration of excellence in design, and has received recognition in a number of other GDUSA categories in the past, including brochures & collateral, web design, television & video design, logos, and trademarks & symbols.
"We are thrilled with how the team at Moxxy took very data-driven material and brought it to life to engage and inform readers," said Bob Roach, Assistant Agricultural Commissioner/Sealer with Monterey County. "Their strategic use of color, imagery and layout makes the Monterey County Crop Report a document that shares critically important information in a very visually appealing way. Their award is richly deserved."
The Monterey Crop Report is prepared each year in accordance to provisions in the California Food & Agricultural Code. The 2016 edition provides details on the county’s $4.25 billion in production value for the year.
"We’re honored to have won this award and enjoyed our collaboration with Bob Roach, Kim Stemler, Executive Director of Monterey County Vintners & Growers Association, Christina McGinnis, Agricultural Resources and Policy Manager, and everyone at the Monterey County Agricultural Commissioner’s Office," said Molly Briseño, Director of Key Accounts at Moxxy. "Turning the very data-focused content of the Crop Report into material that is visually appealing, engaging, and informative was a challenge, but one that our whole team embraced. It’s gratifying to know the way the information was organized and presented helped readers understand the importance of agriculture in Monterey County."
The report is provided with other county governments and individuals around the state, not just Monterey County. This includes business leaders, farmers, and others involved in all areas of the agriculture industry.
"One of the reasons we put a great deal of effort into making the information in the report clear, concise, and compelling is that ultimately it is used in many ways and in many forms," said Christina McGinnis. "For example, the 2016 report focused on the significant economic impact that the growing of wine grapes has in our county and beyond. To tell that story in another way, we pulled infographics that Moxxy created for the report into an informative video. The quality of the components developed for the report greatly enhances the value of the information in the report wherever it is used."
Congratulations to Moxxy!
